At La Haus, I worked as a Backend Developer on the Customer Data Platform Team, where I get involved in social media and customer data platform projects that focused on leads integrations and attribution marketing.
Facebook Integrations
One of my main responsibilities was building an integration between Facebook Lead Ads and Salesforce. The goal was to reduce manual work for Commercial Agents and centralize form submissions in Salesforce to better measure and improve user engagement.
I built a webhook in Go to listen for Facebook form events, then routed that data to Salesforce via a custom integration. To ensure the process was reliable and real-time, I set up monitoring and dashboards.
By the end of the project, this pipeline was handling 70% of all incoming leads.